About — SC.01
The story behind the lens.
What began as one small project is now a recognized production firm defining how Ethiopian stories reach the world.
Founding Story
From one project to a movement.
Founded by Solomon Taye, the agency began with a vision to transform Ethiopia’s advertising landscape. Each production sharpened the craft; each collaboration grew the roster — until YES Multimedia became a firm specializing in video production and influencer marketing that brands across the country trust.
Our mission: produce high-quality, engaging and culturally relevant content across film, television and all digital platforms — and empower Ethiopian creative talent while doing it.
“The leading catalyst for Ethiopian creative media — seamlessly blending traditional storytelling with digital innovation.”
Why Brands Choose Us
Four reasons the industry keeps calling.
01
Content Dominance
From TV screens to TikTok feeds, we build stories engineered to lead every platform they land on.
02
Influencer Reach
A roster of 40+ of Ethiopia’s most-watched creators, matched to brands with editorial care.
03
Industry Leadership
Artistic vision paired with technical expertise — the standard Ethiopian productions measure against.
04
Global Ambition
Rooted in Addis Ababa, built for the world. Ethiopian stories with international production values.
The Timeline
How we got here.
01 — 2018
Founded in Addis Ababa
Solomon Taye starts YES Multimedia with a single conviction: Ethiopian stories deserve international production values, produced at home rather than outsourced abroad.
02 — The build-out
From one service to seven
Film and television production widens into digital advertising, music video, live streaming, influencer marketing, PR and audio post — every discipline brought in-house instead of subcontracted.
03 — The roster
A creator network, not a vendor list
A standing roster of Ethiopian creators forms, matched to briefs editorially so campaigns are produced with the talent rather than around them.
04 — Today
Full-cycle, one roof
A Bole studio running concept, capture, post and delivery end to end — broadcast masters and platform-native cutdowns leaving the same building.
On Set — SC.03
The rooms we work in.
The Crew
Credits roll — meet the team.
Based at Ambassador Buildings, Millennium Hall, Bole — Addis Ababa, Ethiopia.
Solomon Taye
Founder & Owner
Alemseged Tesfaye
Co-Founder
Almaz Bekele
Marketing Manager
Yohannes Belete
Marketing Manager
Final Slate
Your story deserves a production company.
Tell us what you are making — a film, a campaign, a launch — and we will bring the crew, the craft and the audience.